A WAP Push is a specially encoded message which includes a link to a Wireless Application Protocol (WAP) address. WAP Push was specified on top of WAP Datagram Protocol (WDP). As such, it can be delivered over any WDP-supported bearer, such as GPRS or SMS. WAP Push is an ideal technology for reaching users of legacy devices that have limited message content, formatting and viewing capabilities. This technology can deliver WAP Push messages to the user which in turn may be viewed by them in their device browser.